Over the last few years, social media has grown tremendously. In fact, Facebook and Twitter have grown at a faster rate capturing millions of users. However social media has both its positive and negative effects depending on how people are using it. Some of the advantages of social media to the society include:
Information and updates
This is probably one of the advantages that social media offer to the society. For one to access information and updates from all parts of the world, you need a mobile device or a computer and internet connection. Social media relays information at a faster rate and you can access it from any part of the world. This is an advantage because Television and Print media are biased sometimes.
There are numerous students and teachers who are benefiting from social media without paying a dime. With a social media account, you can access a lot of educational materials whether you are a student or a teacher. However, you need to be very cautious because not everything you read online is true. Some of the information might not be correct depending on the source of information. Therefore, you can counter check from other reliable sources. The bottom-line here is that social media can be a source of educational materials to both students and teachers.
Growth of businesses
Social media platforms are used to generate traffic, promote brand awareness and market services and products. The platform you use to market the products you are selling or the services you are offering can be determined by your budget or target customers. But, if you do it well, you will increase your customer base and profits. There are numerous online stores which are relying on social media to advertise and sell their products. Additionally, you can link any social media platform with your website if you would like to incorporate SEO and social media marketing.
Regardless of where you are, you can communicate with another user through messaging, video calls or even voice calls. Although this might have serious disadvantages like cyberbullying and disturbance from people you don’t know or like, it has its own benefits. Nowadays, people are sharing posts, tweets and comments to share their thoughts, feelings and their experience. In fact, you can learn a lot from social media because you will interact with people from different regions, religions, sex, sexual orientation etc. However, you will also meet other people who are annoying and immature whose main aim is to offend other people.
Promote a noble cause
Social media has been used for a noble cause such as promoting an NGO, Go Funding to help people in the society, setting up groups and pages to promote awareness against child abuse, fighting the rights of women and children among other noble causes. Fact is, social media is not limited an people can use it as they please for the betterment of the community.
Source of income
Some people rely on social media to earn a living by promoting brands, affiliate marketing and relying on revenue profits. Getting a corporate job or even a full-time job nowadays is quite hard. This has prompted people to find alternative sources of income by applying their skills such as in the marketing sector using social media.